Payzone is one of the UK’s leading debit and credit card transaction companies and approached Fury to assess, consolidate and strengthen their fragmented brand image.
Well-known for their use of pink in a marketplace traditionally full of primary colour palettes, we felt that Payzone had a great base to build their new identity from. We carefully selected a secondary family of colours that combined with their existing palette to great visual effect.
A confident and caring tone-of-voice, that’s tailored perfectly to Payzone’s target audience has been introduced, with the statement: “It makes sense to be in the zone” at the very heart of the messaging.
Fury have also created a suite of fresh photography, depicting small business owners who use Payzone as happy, confident and forward-thinking. They are always photographed ‘customer-facing’, usually behind a counter and ‘ready for business’.
New font families were introduced, together with extensive bespoke iconology and the results have been dramatic.