Payzone UK


Payzone is one of the UK’s leading debit and credit card transaction companies and approached Fury to assess, consolidate and strengthen their fragmented brand image.


Well-known for their use of pink in a marketplace traditionally full of primary colour palettes, we felt that Payzone had a great base to build their new identity from. We carefully selected a secondary family of colours that combined with their existing palette to great visual effect.

A confident and caring tone-of-voice, that’s tailored perfectly to Payzone’s target audience has been introduced, with the statement: “It makes sense to be in the zone” at the very heart of the messaging.


Fury have also created a suite of fresh photography, depicting small business owners who use Payzone as happy, confident and forward-thinking. They are always photographed ‘customer-facing’, usually behind a counter and ‘ready for business’.


New font families were introduced, together with extensive bespoke iconology and the results have been dramatic.

"We are absolutely delighted with the finished results!"
Sandra Rowley, Marketing Director