Shelby Weaver

BRAND IDENTITY / PRINT / ADVERTISING / BOOK JACKET DESIGN

Stage psychic, Shelby Weaver explained how the butterfly perfectly embodies the process of rebirth and is often associated with life after death. Our interpretation was on a multi-level approach.

 

Its wings are created from the silhouettes of two faces, symbolising communication from one plane to another. The butterfly silhouette sits above an ancient Celtic symbol related to earthly life, the afterlife, and reincarnation. Sections of this symbol are also used as the patterns within the wings.

To further consolidate her public persona, we’ve incorporated all of the new brand’s assets into Shelby Weaver’s forthcoming UK stage tour collateral.  

Finally, Fury have recently designed the sumptuous cover for Shelby Weaver’s autobiography, ‘The Next Chapter’.  

"I simply love it. I love it all! Thanks for all your valued insight"
Shelby Weaver
Awwwards