Taco Truck
BRAND IDENTITY / STRATEGY / WEB / PRINT & PACKAGING / VEHICLE LIVERY
Operating from a small fleet of classic VW vans and quirky Asian Tuktuks, Taco Truck is a gourmet Mexican street food purveyor that needed to up their image in the rapidly growing and competitive market of high-end mobile food sales.
To elevate their business above all of the competition, Fury created an exciting brand image that was as fresh, colourful and spicy as the award-winning food they rustle-up on London’s streets and in festivals across the south of England.
We designed and organised the wrapping for Taco Truck’s fleet of four vehicles, which are the first point of contact for their hungry customers. A simple website was then created that included the facility for customers to book trucks for special events.
The new brand language was also rolled out across everything from stationery and menu cards, through to food packaging, work wear, napkins and flyers.
“Thank you so much guys, I’m completely blown away with our new brand. Wherever my vans now go the compliments follow!”
Janey Sutton, Owner
