Positive Commercial Finance




Positive, a leading property finance broker in Manchester, approached Fury to redesign their website and supersede it with a market-leading, multifunctional presence. Customers needed to be engrossed in an involving user journey that would capture data through a variety of application forms for different products.


We did just that and more, delivering a super modern responsive website that stands out from the crowd. Their customers, mostly property developers, now have a cutting-edge tool to help realise their property dreams.



Fury evolved the brand by introducing new secondary and tertiary colours to enhance the customer experience. We then created fabulous bespoke animated icons for each product area that would really entice a customer to click further.


But before we got carried away with all the jazzy stuff, we sat down with the guys from Positive and had a discovery session to establish a shared goal of what the optimal user journey should be. Following that, the information gathered was used to create fully prototyped wireframes.

"This website is a million miles from where we were only a month ago. We’ve never felt more confident as we enter Quarter One."
John Waddicker, Director