Bank of Ireland
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Bank of Ireland Group plc a commercial bank operation and one of the traditional Big Four Irish banks. Historically the premier banking organisation in Ireland, the bank occupies a unique position in Irish banking history.
Bank of Ireland is the country’s oldest bank in continuous operation, since first opening for business in June 1783.
Fury was chosen to seamlessly integrate Bank of Ireland’s payment acceptance solutions into their existing brand language through a multi-channel approach.
Both our on and offline experience has been applied to create a bold and confident range of communications that consistently reinforce the message that BOI is a provider of the very latest payment acceptance tech – all backed up with unbeatable customer service.
Both in-store and outside video advertising has played a large part in getting the key messages out: ‘Cash and card payments made simple’, and ‘Checkout is easy. Reporting is breezy’ – all through Bank of Ireland’s state-of-the-art card acceptance technology.
Printed and digital sales sheets, organic and paid social media advertising, plus email communications are all successfully playing their part in driving footfall to BOI’s payment acceptance landing page.
Once on board, Fury have also created branded card terminal packaging together with user guides to get merchants up and running.
We even created a direct marketing introduction pack especially for the Sales Team to ensure they were fully in-the-know before the service went live.
“It’s been so so great working with you and the team, it’s really changed how we can work and turn things around. To an extent that we never thought we’d have!”
Emily Sharkey, Payment SME Manager
