Woodland's Ice Cream


Woodlands Ice Cream of Erbistock is an award-winning, artisan ice cream maker based in the beautiful countryside of North Wales.


As well as selling their products through retail outlets, they provide many of the UK’s National Trust property’s cafés, plus some of the county’s most celebrated restaurants with gloriously moresome ice cream desserts.    

Our initial brief was to rebrand the company and create a web presence that was as fresh and delicious as the ice cream recipes on offer.


A studio photoshoot tantalisingly showcasing the range of flavours was directed by Fury, as well as an on-sight shoot in and around the farm.


This was key to building an evocative backstory to highlight the passion and dedication of the Woodland’s team. Luckily, the sun beamed down on what turned out to be a glorious late Spring day. 

The pastel colours utilised within the creamy new logo and also throughout the website echo the popular flavours Woodland’s Ice Cream produce and provide a welcoming and warm palette to ironically promote a very cold product!


Bespoke graphics to represent every flavour on offer were created along with a fun graphic to celebrate their 25 years in business. 


In tandem with the rebrand and website launch, Fury have also designed a complimentary range of stationery, brochure collateral and the all important ice cream packaging to ensure that the Woodland’s brand has maximum cut-through when sitting in the freezer aisle. 


“I’m so pleased with our new look! What an exciting time for us! Thanks Tom and James!”

Richard Done, Managing Director

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