Global Payments
SOCIAL / EMAIL / PRINT / EXHIBITIONS / EVENTS / ANIMATION / PACKAGING / COPYWRITING
Creative Fury have enjoyed the enviable task of launching the world-leading financial tech giant, Global Payments, to the UK and Ireland market. This ‘Fortune 500’ company provides payment services directly to merchants and indirectly through other financial organisations. Its technology-enabled services also support integrated payments, e-commerce, and omni-channel solutions.
Operating in more than 100 countries and processing in excess of 50 billion transactions per year, chosing Fury as their creative partner is testiment to our unrivalled knowledge of creativity for banking and fintech.
“All ready on it.” is Global Payments’ rally cry. It’s emotive, active and boldly customer-focused, signaling a shift in how they meet the world – welcoming every change, tackling every challenge and delivering every day. A voice that’s dynamic and relentlessly forward-thinking.
Throughout all communications, a consistent application of reaccuring graphic elements are used as storytelling devices that allow Global Payments to easily communicate the value proposition of their technology.
Typography is bold and image use, plentiful, yet each commumication piece remains clean and accessible. A bento-style grid with custom iconography formed from a memorable colour palette, create a distinctive visual brand language that brings Global Payments’ presence to life.
From industry-specific digital and printed comms, highly engaging direct maketing campaigns, cut-through advertising, trade show exhibition design – even collateral for prestigious networking events, held within some of the world’s most iconic locations, Fury is ‘Already on it’.
“We couldn’t do without Fury. They are a great extension to our team. Very creative, reactive and results driven with their approach! :-)”
Rona Warne, UK and Ireland Marketing Manager
